The marketing draw? People. Smart people. Creative people. Talented people who are on the verge of success. The product? A new coworking ‘spin off’ called a ‘collaboration space’.
 
Born in Manhattan, the first of its kind, LMHQ ‘Lower Manhattan Headquarters’ just opened its doors and is already getting some serious media attention, most recently in Forbes. And, beneath the marketing veneer, they may be on to something.
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Source: 
Officing Today
June 25, 2015 http://www.officingtoday.com/2015/06/collaboration-spaces-why-they-may-work/
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