Mountain Dew’s "Puppymonkeybaby" was hardly the most popular spot in Super Bowl 50 — at least according to viewer opinion. The bizarre commercial ranked only 55th out of 63 ads on this year’s USA Today Ad Meter list.
But it did produce more smiles than any other spot, according to a facial recognition study performed by Annalect, Omnicom’s data platform.
The results of the "Moodometer" study, which captured the facial expressions of 134 people as they watched five random Super Bowl 50 commercials, raises questions about measurement and the disparity between what viewers say they enjoy and what actually moves them.
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February 10, 2016