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Tell Us Who You Really Are: The Art of Branding Yourself

Date: 12/03/2020

Time: 7:00pm
Where: LMHQ, Virtual,
Fee: FREE

Watch Tell Us Who You Really Are: The Art of Branding Yourself
Struggling to translate your creative practice, business or self into words? Avoiding the process of writing and editing your About page, whether for your own materials or an upcoming pitch? In this workshop, Shama Rahman, Director of Brand Strategy at New York Magazine, helped participants face their fears and explore how to clearly communicate who they are and the kind of work they produce to a broad range of audiences. Participants walked away with tangible tips on creating effective personal narratives, modifying statements for different platforms and more.
 
About Our Event Leader:
 
Shama Rahman (she/her) is the Director of Brand Strategy at New York Magazine. She previously worked at The Wall Street Journal as a creative strategist in advertising and at The New York Times as an associate marketing manager for the TimesTalks live journalism series. Before the Times, she worked in marketing at the Whitney Museum of American Art and the Solomon R. Guggenheim Museum. Shama has led workshops for artists and creatives for Ninth Street Collective, where she is a founding member, and for places like The Wing, New Women Space, Eyebeam, APA, The New School and Mana Contemporary. She graduated from Smith College, where she studied Economics, Art History and Museum Studies, and is the youngest member of the Smith College Museum of Art's advisory committee.
 
This workshop was presented in collaboration with IFP’s Womxn Owning It program as part of the second annual Womxn Owning It Summit. 
 

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