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Meeting the Moment: Adapting to a New Music Industry with Genius

Date: 02/16/2021

Time: 5:30pm
Where: LMHQ, Virtual,

Watch Meeting the Moment: Adapting to a New Music Industry with Genius
The pandemic has thrown countless industries for a loop, forcing many to shelve initiatives, redirect rollouts, and pivot to situationally sustainable models. But what if these enforced pivots uncover growth and innovation?
When shutdowns made in-person experiences like video shoots and concerts impossible, the team at Genius—the internet's most popular destination for song lyrics and music knowledge—quickly found a way to continue to engage their community of passionate music fans: by adapting all of their video series to "At Home" editions; introducing a music creation program; and launching a fully interactive livestreaming platform where fans get to control the show. Through these projects, they realized that this shift allowed them to meet the music industry in its current moment: a transition to digital and remote-first collaboration.
In this virtual session, three key members of Genius's creative production team joined Anastasia Wright, Owner of IMG Agency+Records, for a conversation about how they were able to work with artists and creators in new ways and adapt Genius's brand ethos to introduce remote-friendly experiences—plus highlights and lessons learned over the past year.
  • Kayvan Daragheh, Artist Relations Director, Genius 
  • Rahel Gebreyes, Senior Producer, Genius
  • Devan Joseph, VP of Video, Genius
  • Anastasia Wright, Owner, IMG Agency+Records
About Genius
Genius is the world's biggest destination for song lyrics and music knowledge. From its foundation in lyrics, Genius has grown to become a leading brand in music, producing popular video series like Verified, Deconstructed, Genius News, and Open Mic, and hosting career-spanning live conversations with the likes of Nicki Minaj, The-Dream, and Mariah Carey. Genius’s mission is to celebrate “more than the music”—the lyrics, the stories behind the songs, and the connections that drive culture forward. With more than 100 million global users, 2 million contributors, and 9 million YouTube subscribers, Genius welcomes passionate fans everywhere who come to the platform to discuss and deconstruct all things music. Genius continues to power the successful “Behind the Lyrics” integration on Spotify and drives a major lyrics integration on Apple Music. In spring of 2020, it premiered a popular original television series, Genius x Fuse, on Fuse.
About Our Speakers
Kayvan Daragheh's team is involved in booking and working with talent across all of Genius's video series, events, branded content programs, and other activations. As a music industry executive, his experience includes Creative Artists Agency (CAA) and the #1 college music blog, Now at Genius, Kayvan collaborates directly with artists, management teams, label representatives and publicists to highlight the stories behind the songs across Genius programming. 
Rahel Gebreyes is managing Genius's original series, including For The Record with Rob Markman and The Cosign. An alum of The Huffington Post and BBC Worldwide Productions, her multidisciplinary background has spanned everything from writing to audience development to video production. In her spare time, Rahel loves eating tacos, taking dance classes, and seeing where YouTube’s “Recommended” section takes her.
Devan Joseph oversees development, execution, delivery, and distribution of all Genius video products, including its flagship series Verified. Before joining Genius in the fall of 2018, Devan was a Supervising Producer at Insider Inc., the company behind Business Insider and INSIDER, where he worked with a 30-person video team and spearheaded Insider's focus on YouTube growth.
A proud Brooklyn native of Panamanian descent, Anastasia Wright is a multifaceted, experienced marketing professional with a career rooted in entertainment marketing and entrepreneurship. As the principal owner of IMG Agency, a marketing company also home to record label IMG Records, she offers a multitude of services that are reflective of her core mission to push creativity forward, elevate her clients' talents and encourage fellow women and people of color to embrace the concept of ownership. Over the course of her 12 year career she’s worked as a contractor for major labels including Republic, Epic, RCA, Interscope, Motown, Arista and Columbia Records, among others where she’s worked campaigns for LMFAO, Madonna, Carly Rae Jepsen, Ellie Goulding, No Doubt, Imagine Dragons, Kid Ink, Carlos Santana, Sia, Fantasia, Pitbull and Usher to name a few.

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