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Innovating for Cultural Change

Date: 02/06/2020

Time: 6:00pm
Where: LMHQ, 150 Broadway, 20th Floor, New York NY

On February 6, LMHQ community members joined experts from the Ad Council, Gensler and ideas42 for an interactive workshop to learn how to apply design thinking and behavioral science methods to solve real world problems.
Over the course of three hours, participants practiced the primary stages of design thinking and behavioral science-- problem definition, ideation and prototyping-- to come up with proposed solutions to increase voter turnout in New York City. Participants walked away with a comprehensive understanding of how to use design thinking to bring innovation to their professional lives as well as create impactful changes across systems.
Speakers included:
  • Maya Alper, Senior Associate, ideas42
  • Anthony Barrows, Managing Director, ideas42
  • Ariba Jahan, Director of Innovation, Ad Council
  • Amanda Ramos, Principal and Innovation Director, Gensler

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