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Behind the Creative Curtain: Navigating a Pandemic Pivot with Genius

Date: 12/08/2020

Time: 5:30pm
Where: LMHQ, Virtual,

These past few months, we’ve all had to find creative ways to work with our teams and get stuff done. But how many people can say they were able to launch entirely new experiences—including a new live streaming platform—without being in the same room as their colleagues?
When the pandemic made in-person experiences like video shoots and concerts impossible, the team at Genius—the internet's most popular destination for song lyrics and music knowledge—quickly found a way to continue to engage their community: by adapting all of their video series to "At Home" editions; introducing a music creation program; launching a fully interactive live-streaming platform where fans get to control the show.
In this virtual session, four key members of Genius's creative production team will join Anastasia Wright, Owner of IMG Agency+Records, for a conversation about how they were able to work with artists and creators in new ways and adapt Genius's brand ethos to introduce remote-friendly experiences—plus highlights and lessons learned this year.
  • Kayvan Daragheh, Artist Relations Director, Genius
  • Rahel Gebreyes, Senior Producer, Genius
  • Tia Hill, Executive Producer, Genius Live
  • Devan Joseph, VP of Video, Genius
  • Anastasia Wright, Owner, IMG Agency+Records
About Genius
Genius is the world's biggest destination for song lyrics and music knowledge. From its foundation in lyrics, Genius has grown to become a leading brand in music, producing popular video series like Verified, Deconstructed, Genius News, and Open Mic, and hosting career-spanning live conversations with the likes of Nicki Minaj, The-Dream, and Mariah Carey. Genius’s mission is to celebrate “more than the music”—the lyrics, the stories behind the songs, and the connections that drive culture forward.
With more than 100 million global users, 2 million contributors, and 9 million YouTube subscribers, Genius welcomes passionate fans everywhere who come to the platform to discuss and deconstruct all things music. Genius continues to power the successful “Behind the Lyrics” integration on Spotify and drives a major lyrics integration on Apple Music. In spring of 2020, it premiered a popular original television series, Genius x Fuse, on Fuse. Top names in music—including Billie Eilish, Cardi B, Frank Ocean, Alicia Keys, J Balvin, Megan Thee Stallion, and Lin-Manuel Miranda—use Genius to share the stories behind their songs with the world.
Visit and connect with Genius on YouTube (, Instagram (@genius), Twitter (@genius), Facebook (, TikTok (@genius), and Twitch (


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