Our financial data conveys a lot of personal information about us — how much we make, how much we spend, how much we save, how much we invest — but is by itself just a lot of impersonal numbers. 

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Source: 
American Banker
January 03, 2017 http://www.americanbanker.com/bankthink/humanizing-data-is-the-real-competitive-advantage-1093115-1.html
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