In a conversation at non-profit creative space LMHQ’s offices with the NYC Downtown Alliance’s Behind The Creative Curtain quarterly speaking series, West Elm’s Ella Tay, director of Brand Marketing + Partnerships, and Mo Mullen, Director of Business Development for LOCAL, discussed the nature of a multinational chain collaborating with others to build solid roots around its locations.

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GeoMarketing
April 19, 2017 http://www.geomarketing.com/how-west-elm-partners-with-casper-airbnb-and-others-to-drive-local-store-visits
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